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JULIANA/DELIZZA & ELSTER
De Lizza & Elster (D&E) began in about 1947. The founding partners were Harold Elster and William De Lizza, later joined by William's sons Frank and Anthony. Originally the company made jewelry, buttons, and buckles, all hand-set with rhinestones in soldered settings. This company quickly became a major manufacturer of costume jewelry, contracting with over 800 customers in the U.S. and abroad. They made jewelry for such well-known companies as Weiss, Alice Caviness, Ballet, Celebrity, Hobe, Hattie Carnegie, Kenneth J. Lane, Kramer, Karu, and many others. William DeLizza was the primary designer for this manufacturing firm throughout its long production. Harold Elster was with the company until his death in 1964.

In addition to the jewelry they manufactured for other wholesalers, by 1953 the company was making the complex multi-colored, multi-layered jewelry line that it is best known for today. These pieces were never marked, but in 1967 the partners decided to create name recognition for this "house product" by placing hangtags with the "Juliana" trademark on some of these pieces. This name was only used for about 2 years, but has become the name by which the entire jewelry line is popularly known, as some of these hangtagged pieces were discovered by ardent collectors who sought out these unsigned pieces and treasured them for their complexity and extravagant use of color and design. Although the original DeLizza & Elster manufacturing plant closed in the late 1990s, Frank DeLizza is currently producing copies of a few of his old designs through a contractor in Brooklyn, N.Y.

The true origins of "Juliana" jewelry were unknown to the collecting community until the Spring 2003 issue of Vintage Fashion & Costume Jewelry magazine revealed that Frank DeLizza had been identified as the creator of this jewelry. Mr. DeLizza is now graciously working with collectors and dealers to explain the origins of the Juliana line and identify D&E pieces. There is an active and lively debate among collectors and dealers about whether all of the D&E pieces produced in this distinctive style over the 40 year time frame before, during, and after the Juliana hang tags were used should continue to be called "Juliana." Mr. DeLizza prefers that his jewelry be known as DeLizza & Elster, but at present "Juliana" remains the name most familiar to collectors.

Discovering Juliana Jewelry is an online group dedicated to researching, discussing, and archiving DeLizza & Elster jewelry.

Juliana Style Aurora Borealis Pastel Yellow Brooch
Item #AC139298
$90.00

DeLizza & Elster (Juliana) Sapphire and Aurora Borealis Rhinestone Brooch & Earrings Set
Item #DO131121
$140.00

Delizza & Elster (Juliana) Smoke & Aurora Borealis Rhinestone Brooch and Earrings Set
Item #BN118157
$135.00

Enormous DeLizza & Elster (Juliana) Rhinestone & Crystal Earrings
Item #CA158188
$135.00

DeLizza & Elster (Juliana) Milk Glass & Black Diamond Rhinestone Bracelet
Item #BQ128201
$140.00

Crystal & Green Rhinestone Brooch
Item #CD131191
$75.00

Green & Blue Earrings
Item #AM152117
$34.00

Large DeLizza & Elster (Juliana) Topaz & Blue Aurora Borealis Brooch
Item #DY1381711
$135.00

DeLizza & Elster (Juliana) Purple Rhinestone Bracelet and Earrings Set
Item #BQ128203
$190.00

DeLizza & Elster (Juliana) Montana Blue Earrings
Item #BT157316
$38.00

DeLizza & Elster "Juliana" Topaz & Citrine Necklace
Item #DM1112154
$115.00

DeLizza & Elster (Juliana) Blue & Aurora Borealis Circle Brooch
Item #DO131126
$88.00

DeLizza & Elster "Juliana" Blue Moonstone Earrings
Item #DB15102210
$57.00

DeLizza & Elster (Juliana) Topaz Earrings
Item #AP15186
$55.00

Stunning Aurora Borealis Pink Dangle Brooch
Item #BT13871
$110.00

DeLizza & Elster (Juliana) Topaz Hinged Bracelet
Item #CG128215
$115.00

Sapphire Blue & Aurora Borealis Juliana Brooch
Item #AQ136239
$74.00

Sensational DeLizza & Elster "Juliana" Topaz & Citrine Bracelet and Earrings Set
Item #CM126208
$165.00

DeLizza & Elster (Juliana) Topaz & Aurora Borealis Teal Rhinestone Brooch & Earrings Set
Item #BH1310192
$115.00

Huge DeLizza & Elster "Juliana" Ruby & Aurora Borealis Pinwheel Brooch
Item #CM1362012
$135.00

DeLizza & Elster Blue Rhinestone Brooch
Item #BJ139306
$115.00

Juliana Green & Blue Rhinestone Earrings
Item #AT157122
$45.00

DeLizza & Elster (Juliana) Aurora Borealis Flower & Sapphire Drop Earrings
Item #CM1562016
$76.00

Juliana Earrings - Green & Red
Item #AV15851
$38.00

DeLizza & Elster (Juliana) Aqua & Topaz Rhinestone Bracelet
Item #DD121294
$135.00

DeLizza & Elster (Juliana) Pink Wreath Brooch & Earrings Set
Item #BO135216
$98.00

DeLizza & Elster (Juliana) Brilliant Blue & Olivine Brooch
Item #BH1310195
$110.00

Outstanding DeLizza & Elster (Juliana) Flower Brooch
Item #CV131203
$165.00

Fantastic DeLizza & Elster "Juliana" Sapphire and Crackle Glass Clamper Bracelet & Earrings Set
Item #CM1262013
$185.00

DeLizza & Elster (AKA Juliana) Frosted Glass & Aurora Borealis Earrings
Item #CP15891
$48.00

Montana Blue "Moon Rock" DeLizza & Elster (Juliana) Earrings
Item #BH1510199
$65.00

Purple & Aurora Borealis Rhinestone DeLizza & Elster (AKA Juliana) Brooch
Item #CS1310108
$86.00

Blue-Green Aurora Borealis DeLizza & Elster (AKA Juliana) Brooch
Item #CS1310109
$86.00

Sarah Coventry "Blue Lagoon" Brooch & Earrings Set
Item #DA133123
$95.00

DeLizza & Elster "Juliana" Topaz Bead Necklace
Item #BV114233
$325.00

DeLizza & Elster "Juliana" Tortoise & Topaz Earrings
Item #BV154234
$75.00

DeLizza & Elster "Juliana" Aurora Borealis Flower Spray Earrings
Item #AS155204
$95.00

DeLizza & Elster "Juliana" Bee Brooch
Item #BB136103
$215.00

DeLizza & Elster (Juliana) White Rhinestone Brooch
Item #AH1312104
$88.00

DeLizza & Elster (Juliana) Purple Rhinestone Earrings
Item #DK15251
$55.00

DeLizza & Elster (Juliana) Pink and Green Rhinestone Brooch & Earrings Set
Item #CI13356
$130.00

DeLizza & Elster (Juliana) Aurora Borealis Bead & Rhinestone Earrings
Item #CE153212
$65.00





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