Milky Way Jewels Joseff Jewelry

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JOSEFF OF HOLLYWOOD
Eugene Joseff began designing and producing costume jewelry for Hollywood films in 1935. He retained ownership of these pieces, leasing them only for the duration of shooting, then reclaiming them for use in other productions. Joseff's jewelry is known for its characteristic opaque or burnished finishes in both gold and silver colors. This finish was non-reflective to avoid glare under the bright lights used in filming. In 1938 Joseff began producing pieces for retail sales in department stores and boutiques. Some of these pieces were based on designs he had done for the movies and others were original designs for the retail market. Soon after starting this new venture, Joseff hired Joan Castle to organize his office and manage the business. They married 4 years later, in 1942. During World War II Joseff's production facilities were primarily dedicated to airplane parts production. Joseff died in a plane crash in 1948, leaving his wife in possession of the large inventory of movie jewelry and his retail designs. She continues to produce Joseff jewelry to this day. The earliest Joseff marks were JOSEFF OR JOSEFF HOLLYWOOD in block letters. It is not clear when the change to the script Joseff mark was made. It could have been as early as 1942, but might have been as late as 1947.

Joseff of Hollywood Earrings
Item #DC1511321
$120.00

Joseff Silver Bow Brooch
Item #AL1311292
$320.00

Joseff Ruby Pendant Earrings
Item #AL1511293
(SOLD)

Joseff Frog on Lilypad Brooch
Item #AT137101
$240.00

Joseff of Hollywood Art Nouveau Style Dress Clip
Item #BQ13741
$185.00

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